I was initially Inspired from a friend of mine to create this, but also wanted to work towards something similar to the pet shop website designed for the daily Adobe XD challenge.

Now onto my decisions for this project. If I could place one word towards the theme of this website I would say "wet-suit". The darker colours reflect typical grey and black to offer distinction between elements and navigation. When we look towards products the brighter colours introduced are though of as a lure towards specific % products. I felt that colour coding here might be something I could play with in this iteration. I would very much like to know the statistics on confusion vs ability to distinguish clear sales values. I would also like to study what colours are best placed with higher percent brackets. Naturally my thought process went towards giving the "50% off" products red highlights to draw the most attention, and give lesser values a safer blue and yellow recolour. 

Overall I will rework how I write such design outlines and make sure my thoughts are better presented in future. For now I wish to outline things that are flowing through my head as the designs adapt. 

Pictures credit: 

All pictures are taken from Unsplash.com. I will try and track down the individual photos to give proper credit, but since most of these have been auto added with the photo-splash add-on in AdobeXD I will have to grab the source links individually. (This would be a great addition to photo-splash if it added a list of the original creators upon import)

Updates to come...

- Shop update. The theme with product price and display needs to be worked on a bit. Still feels a little too similar to the pet shop challenge. 

- Additional mobile website format and render. 

- Possibly some animations for contact form. 

- Blog post extended page.  

- proper product images.